
For Wilhlem Studios space in Berlin, I led the design of a 357-piece lighting installation that transformed a raw industrial space into a large-scale brand activation. The foundry, a venue known for hosting global names like YSL, Nike, Hugo Boss and Porsche, required a concept that matched its scale while introducing a distinct atmosphere. I directed the interior activation and fixture design, developing how hundreds of pendants could fill the volume asymmetrically to create movement, tension, and presence. In collaboration with an engineering partner on the technical systems and installation, we delivered a composition that balanced the industrial character of the site with Bocci’s sculptural identity.



SPECIFICS
Creative Direction
Conceptual Design
Technical Design
Interior Design
Interior Architecture
Brand Installation
Brand Activation
TECHNOLOGIES
CAD
Rhino
Grasshopper
CREDITS
PROJECT LEAD Omer Arbel PROJECT DESIGNER Austen Goodman PROJECT INSTALLERS Paul Stewart, Chris Leeuw PROJECT PHOTOGRAPHERS Chris Leeuw
PROCESS



