ABOUT

Hi I'm Austen, architect, designer, entrepreneur. I've spent the last half decade developing a proprietary system that makes design OBJECTIVELY better. Let me explain. In 2019, I graduated from The Bartlett, the best architecture school in the world. I thought the path ahead was clear—dream firms lined up, but the offers were disappointing. The reality? Pennies for pay, long hours with expecations of grueling overnighters and almost no reward. I couldn’t even afford to live independently in London. So, I made a choice. I moved back to Canada and started working in design for Bocci. That’s where things shifted. I discovered the impact of combining design with strategic marketing. This led to the launch of Talgh.co with friends. Together, we created a system that uses ad campaigns to test design ideas, turning intuition into tangible results. It’s saved a significant amount of captial in product launches, validating what consumers truly want. Now, I leverage this system at Mandatory Attendance. I help clients not just design, but launch products people are eager to buy. Today, I blend architecture, design, and marketing to drive real sales and craft high-impact designs, proving that great ideas are backed by data and delivered by design.

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