I serve as the Creative Director for Tally Shelves, overseeing both the manufacturing and development of this modular shelving system. I'm currently leading the brand's creative direction, shaping its identity to highlight design, rugged capability, and adaptability for equestrian tack rooms and other versatile environments. By steering the product’s development and refining its aesthetic, we are ensuring a seamless blend of functionality and style, from the conceptual phase through to final production. My strategic oversight emphasizes a cohesive brand presence, positioning Tally Shelves as a durable and innovative solution in the market. The process is quite technical and I am currently in the process of developing a V2 prototype with a complex locking mechanism that is full gravity loaded.