Talgh is a luxury, hormone-safe deodorant brand co-founded by Austen Goodman and Matija Gabrilo. Over the past year, we focused on developing a unique, high-quality deodorant that blends aesthetics with functionality. Utilizing 100% grass-fed beef tallow and eco-friendly packaging, Talgh stands out in the saturated deodorant market. We led the design and branding efforts, creating visually appealing and effective marketing campaigns. The product development involved rigorous testing and refinement to ensure a superior user experience. The project also included the creation of an e-commerce platform to facilitate direct-to-consumer sales. Our role encompassed overseeing all aspects of design and marketing, ensuring the brand’s ethos of luxury and sustainability was consistently communicated. This included managing a team of designers and marketers to launch Talgh successfully, positioning it as a premium product in the wellness industry.