Austen Goodman

About

Index

Superpower

SYNOPSIS

Partnered with Matija Gabrilo to design visuals for Superpower’s exclusive merch drop, “The World’s Healthiest Hoodie.” The project included creating 5 high-impact graphics (static and dynamic) tailored for promotion across X/Twitter, Instagram, LinkedIn, and email. The campaign was designed to drive website traffic, grow the waitlist, and position Superpower as an exclusive lifestyle brand. By focusing on cross-channel engagement and creator collaboration, the launch aimed to build awareness, foster community growth, and generate excitement around the drop.

SPECIFICS

Conceptual Designer

Brand Development

Creative Direction

Art Direction

Motion Graphics

SMMA

TECHNOLOGIES

CAD

Adobe Suite

After Effects

Premiere

CREDITS

PROJECT DESIGNERS Austen Goodman, Matija Gabrilo CLIENT Superpower Inc.