SYNOPSIS
Partnered with Matija Gabrilo to design visuals for Superpower’s exclusive merch drop, “The World’s Healthiest Hoodie.” The project included creating 5 high-impact graphics (static and dynamic) tailored for promotion across X/Twitter, Instagram, LinkedIn, and email. The campaign was designed to drive website traffic, grow the waitlist, and position Superpower as an exclusive lifestyle brand. By focusing on cross-channel engagement and creator collaboration, the launch aimed to build awareness, foster community growth, and generate excitement around the drop.
SPECIFICS
Conceptual Designer
Brand Development
Creative Direction
Art Direction
Motion Graphics
SMMA
TECHNOLOGIES
CAD
Adobe Suite
After Effects
Premiere
CREDITS
PROJECT DESIGNERS Austen Goodman, Matija Gabrilo CLIENT Superpower Inc.