SYNOPSIS

Partnered with Matija Gabrilo to design visuals for Superpower’s exclusive merch drop, “The World’s Healthiest Hoodie.” The project included creating 5 high-impact graphics (static and dynamic) tailored for promotion across X/Twitter, Instagram, LinkedIn, and email. The campaign was designed to drive website traffic, grow the waitlist, and position Superpower as an exclusive lifestyle brand. By focusing on cross-channel engagement and creator collaboration, the launch aimed to build awareness, foster community growth, and generate excitement around the drop.