As part of lululemon’s global retail creative team, I develop the concept and design of immersive brand environments that bridged architecture, retail, and experiential storytelling. My work spans flagship stores, mobile and pop-up activations, custom fabrications, and campaign-led installations, each designed to elevate both guest and educator experiences worldwide. Operating at the intersection of strategy and design, I develope narratives through deep research, moodboarding, sketching, and rapid visual prototyping. Collaborating closely with cross-functional teams, from industrial design and visual merchandising to operations, brand, and construction. My role is both conceptual and hands-on: creating presentation decks, design packages, and prototypes; running creative sprints; and working with external artists and vendors on partnerships. Whether piloting new fixture strategies, designing for large-scale rollouts, or crafting one-of-a-kind experiential moments.