Austen Goodman

About

Index

Bocci Media Development

SYNOPSIS

Over the past three years at Bocci, I have worked closely with animators and designers to develop high-converting ads that significantly boosted our brand's visibility and engagement. My role involved creative directing 22 system ads, ensuring each ad effectively communicated our brand message and product benefits. These ads were designed to capture the attention of our target audience and drive conversions, leveraging visually compelling narratives and advanced animation techniques. In addition to ads, I directed the creation of diagrammatic animations that illustrated the intricate design and functionality of Bocci’s products. These animations played a crucial role in helping customers understand the unique features and installation processes of our fixtures, enhancing their overall experience and satisfaction. My contributions also extended to overseeing Bocci’s creative content, from concept to execution. I led a team in producing high-quality visual content that aligned with our brand’s aesthetic and strategic goals. This included spearheading the development of a 3D product configurator, which allowed customers to interact with and customize our products online, significantly enhancing user experience and driving increased engagement and sales.

SPECIFICS

2021-Present

Creative Direction

Brand Development

Project Management

Conceptual Design

TECHNOLOGIES

CAD

Blender

Rhino

Meta

After Effects

Premiere Pro

CREDITS

PROJECT LEAD Randy Bishop, Anna Schmidt, Austen Goodman PROJECT DESIGNERS Austen Goodman, Alper Dostal, Nima Gholamipour MEDIA TEAM Max Bishop, Kiernan Bailey