SYNOPSIS

Over the past three years at Bocci, I have worked closely with animators and designers to develop high-converting ads that significantly boosted our brand's visibility and engagement. My role involved creative directing 22 system ads, ensuring each ad effectively communicated our brand message and product benefits. These ads were designed to capture the attention of our target audience and drive conversions, leveraging visually compelling narratives and advanced animation techniques. In addition to ads, I directed the creation of diagrammatic animations that illustrated the intricate design and functionality of Bocci’s products. These animations played a crucial role in helping customers understand the unique features and installation processes of our fixtures, enhancing their overall experience and satisfaction. My contributions also extended to overseeing Bocci’s creative content, from concept to execution. I led a team in producing high-quality visual content that aligned with our brand’s aesthetic and strategic goals. This included spearheading the development of a 3D product configurator, which allowed customers to interact with and customize our products online, significantly enhancing user experience and driving increased engagement and sales.